Laundry & Dry-Cleaning
Your go to Digital Solutions for Laundry & Dry-Cleaning Businesses | Melbourne, Sydney & Nationwide
In today’s market, many customers search online before choosing a laundry or dry-cleaning service. If your business isn’t showing up on Google’s first page when someone searches “dry cleaners near me” or “laundry services [your suburb]”—you’re handing potential clients straight to competitors.
Why Laundry & Dry-Cleaning Businesses Need Professional Digital Marketing
The laundry and dry-cleaning industry is now more competitive than ever.
Gone are the days when word-of-mouth and local ads were enough. Today’s customers start their search online, comparing multiple businesses before deciding. They look at:
- Your website (is it professional or does it look like it's from 2010?)
- Your social media presence (are you active or invisible?)
- Whether you show up when they search (page 1 or buried on page 5?)
Here's what we see every day:
Professional laundry and dry-cleaning businesses with decades of experience who are losing clients to competitors with stronger online visibility. You might provide the best service in Melbourne, but if they can’t find you online, you might as well not exist. The businesses that ARE winning this year:
- Appear at the top of Google for “dry cleaners near me” searches
- Feature professional websites showcasing their services
- Collect and display 5-star Google reviews
- Run targeted Google Ads to capture high-intent searches
- Use Facebook/Instagram and Meta Ads to highlight their services
Custom Website Design for Laundry & Dry-Cleaning Businesses
Most laundry websites fail because they’re either built on cheap DIY platforms that don’t rank on Google or by designers who don’t understand the industry.
Your services should be front and centre. Having worked with laundry & dry-cleaning businesses, we’ve proven that the right SEO strategy drives not just website visits, but actual bookings, repeat customers, and ongoing loyalty from locals.
Service Pages That Rank:
Dedicated pages for each service you offer:
- Dry Cleaning Pickup & Delivery
- Garment Cleaning
- Shirt Laundry
- Wash & Fold
- Formal and Evening Wear
- Leather, Suede and Fur
Who Created the Website for Distinctive Dry Cleaners in Melbourne?
Answer: IT BOOST Australia did.
Distinctive Dry Cleaners is one of our success stories. We built their complete online presence from scratch, creating a professional, optimised website that showcases their expertise across Melbourne.
Their site features clear service pages, mobile-responsive design, and strategic SEO that helps them rank for competitive keywords in their local market.
Since launching their website, creating a custom app for mobiles and implementing our digital marketing strategy, Distinctive Dry Cleaners has seen a significant increase in online enquiries and bookings. From the initial design concept to ongoing SEO and Google Business Profile optimisation, we helped them establish a strong digital footprint that generates consistent leads month after month.
SEO for Laundry & Dry-Cleaning Businesses
Unlike paid ads, SEO builds long-term visibility. Once you rank, you get free, consistent leads every month. And laundry and dry-cleaning-related searches have high commercial intent — people searching are likely ready to book a service.
Google Ads for Laundry & Dry-Cleaning (Instant Leads)
Google Ads puts your business at the top of search results for high-intent queries like “wash & fold near me,” “dry cleaning pickup Melbourne” and “laundry delivery service.” You appear in front of ready-to-book customers instantly.
SEO Services Melbourne
Our SEO services are tailored to capture high-intent local traffic, ensuring your business appears when customers are actively searching for your services.
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Complete SEO Checklist
A complete hacking SEO checklist can save developers and bloggers time and money towards their traffic milestones.
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Content Marketing
Our content marketing strategy is designed to attract, engage, and convert your ideal audience at every stage of the journey.
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