10 Best SEO Link Building Methods for 2020
Last updated: April 05, 2020
From writing a beautiful guest post to start a blog, to give a testimonial, in this article, we will show you how to do link building for a great SEO practice for your clients in 2020.
1. Write a guest post
How does a guest post work? You write an article or blog for another website in your niche and add links to your site. It’s as simple as that.
How do you find good guest post prospects? Well, one method that everyone else uses is to find sites actively appealing for guest bloggers using Google search operators.
topic + intitle:” write for us”
However, to stand out from the crowd do not look for sites advertising the fact that they accept guest posts. Rather find relevant sites and pitch them, most sites are open to taking guest posts even if they don’t explicitly state it. What site would turn down a well-written, free piece of content that has the potential to attract visitors to their site?
2. Create and distribute Infographics
It’s possible to build some links by merely submitting content to appropriate places such as infographic directories, video-sharing sites, Pinterest, and so forth. One useful tool is content repurposing.
Let’s say you’ve poured your heart and soul into creating an article, and you wish it had a wider audience. You could repurpose that content into an infographic or video.
Unless you are an exceptionally good writer or already have significant brand recognition, chances are infographics will generate more traffic than your blog posts. Assuming you put your logo on your infographics more people will see your brand. Which will increase the amount of direct traffic you receive.
3. Start a blog
A blog is one of the simplest strategies, however do not just make a one post and backlink it to your site. Doing this not only wasted your time but created another risky link for yourself.
If you want to have your own blog, you need to keep it alive. You must write posts on a regular basis. The posts should focus on your niche and reflect your client’s needs. If your content is relevant, useful and well-structured, in time it will most likely gain authority
4. Broken link finding
Many pages have links to third-party resources that have become dead links (links that no longer work). Your job is to find these pages and request that the blogger replaces the broken link with a link to similar content on your own site.
While this seems like a lot of work for one back link, there is an easier way. Tools such as Broken Link Check allow you to search for all broken links on a website.
The best broken links are the ones relevant to your business. To find these opportunities the easiest way is to search your competitors’ websites for broken pages.
5. Claiming unlinked mentions
This is probably one of the easiest ways to gain some new backlinks. Somebody already wrote something about you, mentioning your brand or product without linking to your website. All that left to do is reach out and, hopefully, convince them to convert that mention into a link.
how do you find unlinked brand mentions?
Google Alerts is a free tool that allows you to set email alerts when certain keywords are mentioned. If you track your name and brand you’ll get emails of the sites talking about them.
6. Link Roundups
Link roundups are curated blog updates that link out to their favourite content during a given time period. Roundups are a tremendous way to land links if you’ve got something of value to share. One way to find roundups is through Google search operators:
topic + intitle:” roundup”
For bloggers the quality of their roundup is dependent on the quality of the content they curate. If they’re not providing their visitors with high quality content, they risk losing their trust and eventually, their traffic. Therefore, the content you create and pitch has to provide insight or value.
7. Regaining lost links (link reclamation)
Over time, your website will naturally lose links. We can track down these lost links and ask webmasters to replace them.
This could happen for a number of reasons:
· The linking page no longer exists
· Their website is down or migrated
· The link was removed from the linking page
· They flat out and removed your link
If the link got removed from the linking page, there is probably a reason. Most of the time, this happens because the author chose to delete the page (and your link along with it). However, the link can be lost as a by-product when an author updated or revamped their old content. If so, you could reach out and suggest adding the link back.
8. Social media
Social media networks can be a massive boost to your link building plan and guest post efforts. By actively sharing new posts, images, and updates on social media you’ll expose your brand and site URL to more people who could share your best posts with their target audience. This will in turn work towards improving your link profile and bolstering your visibility overall.
9. Resource page
A resource page is a web page on a website or blog that lists useful links and resources. Resource page link building involves requesting your website or blog to be included as one of the useful resources for their readers.
topic + inurl:resources
A resource page’s value is determined solely by the quality and quantity of the resources it links. When you reach out and suggest useful content to the creators of such pages, what you’re doing is helping them to improve the page. That’s why most creators of resource pages want you to reach out with suggestions, and many even include a submission form.
10. Give a testimonial
Testimonial link building is an excellent way to establish trust and credibility for your business. It is a win-win scenario. Businesses gain positive reviews or comments on their site, while you get a new backlink.
Writing quality reviews increases your website’s exposure and visibility through backlinks or unlinked mentions. it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request emails.
