When Should You Start SEO for a New Website?

Last updated: 2024-12-02
The ideal time to begin SEO for your new website is during the planning and development stage, well before it goes live. Early implementation ensures your site is optimised for search engines right from the start, setting the stage for better visibility, faster results, and long-term success.
The best time to start SEO for a new website is before the website is launched. Early optimisation ensures your site is search-engine-friendly from the start and can achieve better rankings and traffic faster.
Here's why:
1. SEO Begins with Planning
Incorporating SEO during the design and development phase allows you to build a strong foundation:
Keyword Research
Identify the terms your target audience is searching for and optimise your content accordingly.
Site Structure
Design a logical and user-friendly navigation system that search engines can easily crawl.
Content Creation
Develop content optimised for SEO, focusing on relevant keywords and user intent.
2. Avoid Costly Redesigns

Starting SEO early helps you avoid common pitfalls that could lead to costly updates later, such as Improper URL structures, Slow-loading pages or Non-responsive designs.
3. Technical SEO Setup
Search engines favour websites that are technically sound. Early SEO includes Optimising loading speed, Ensuring mobile responsiveness and Setting up XML sitemaps and robots.txt files.
4. Gain Early Traction

By launching with an SEO strategy in place, your website can start ranking for targeted keywords sooner. This helps you build visibility and gain traction against competitors immediately.
5. SEO is a Long-Term Process
SEO results take time. Starting before or during your site launch ensures you're ahead in the timeline, with search engines already indexing your site and tracking progress.
Work with an SEO expert like IT BOOST Australia to integrate SEO from the ground up. With a strategic approach, your new website can hit the ground running and attract the right audience from day one.
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