The Most Effective On-Page SEO Techniques When Writing An Article - 2020 Version
Last updated: Dec 01, 2019
One-Page SEO factors have a big impact on your page's ability to achieve higher rankings in the search engine results and running successful SEO campaigns. Here, the most important techniques for improving on-page SEO of your posts are listed (2020 edition).
1. Write an Impressing and In-Depth Content
The Golden rule of SEO still applies: “Content is the king”. If you want to rank high in search engine results (SERs) as well as the eyes of your website visitors, you should develop compelling and well-structured content. Today, Web users are much similar to hunter-gatherers. They surf the Internet for a purpose; to find answers for their questions as easy as a pie and in the blink of an eye. Respond to the demands of hungry for information visitors writing an amazing content which covers the topics in-depth providing the answer to all question they may encounter.
2. The More Words, the Better
Somedays short articles used to rank pretty high in SERs, but it is no more! Now, if you put more words in your posts, there is more chance that your page appears on the first page of SERPs. The demand for more words per post is increasing year by year. This year’s standard is about 1300 words. But Google prefers 2000+ words posts. Write a post with 2000 words and it is likely that your article sits on 3 top search results returned by Google.
3. Meta Title is Super Important
Perhaps the most important technique in on-page SEO optimization is composing a good title. The more appealing and improved your title is, the more people will click on the link of your post. As a general SEO rule, more traffic you get, you will rank higher for those keywords. You should put the most important keywords of your post in the title enclosed in the H1 tag. Keep the length of your headline under 65 characters. As a useful trick, you can insert emoji on your meta title to grab more attention to your post. Experience shows that it will increase the click rate (CTR) of your site.
4. Meta Tags are Manifest of Your Page
Meta Tags are where both users and search engine robots get the first impression of your website. Create a unique meta description on each page. Meta tags should provide a user-friendly and relevant description of the page. Use keywords in the meta tags but don’t overuse them. Keep the meta description less than 320 characters (This is the new limit for 2020).
5. Make Your Posts Link Permanent
Assign a short and descriptive URL to your pages or posts. The URL to your posts should never be changed. That’s why it ‘s called Permalink. Again, insert 3 to 5 keywords in each link and avoid using special characters, symbols, commas, brackets. Within the URL, employ dashes to join words in the string. An example of good Permalink: • yoursite.com/best-seo-strategy
6. Use Keywords Wisely
Excessive use of keyword is the most common mistake bloggers do. Limit the keyword density around 1.5% percent with a mix of LSI keywords(Use SEMRush to find related keywords). However, that is not a magical rule. You can use keywords in your text where it makes sense. To avoid repeating keywords over and over make use of synonyms and semantically related words. It helps search engines to better understand the context of your page. Mention your main keywords once in the first paragraph and again the last paragraph. In addition, use keywords in the following places: • Title • Permalink • Image Tags • LSI keywords in the Body • LSI keywords in H2 or H3 tags
7. Provide Links to Internal Post
Put the links for other pages of your website inside your posts, and it will help people stay more on your site and rank better. Try to use some keyword as the link text, but be careful to don’t overdo it.
8. Plant Links to External Pages
Place the link to the authentic resources if they are related to the content of your post. For example, external linking to trusted websites like Google and Wikipedia will signal search engines that your post is well documented.
9. Respect Heading Hierarchy
A well-structured content not only helps people find information they need with the convenience but contributes to search engine ranking. The best method to organize your post into a semantic hierarchy is using heading tag. Wrap the post title in the H1 tag and use H2/H3 tags for subtitles. Embed important keyword inside headings. Your page should include only one H1 tag, but you are free to use other heading tags as you need.
10. Add Flavor to your Posts with Audio, Video, and Images
Multimedia makes your posts more attractive and though, people will spend more time on your page. This improves the Dwell Time of your website, A very important factor for Google page rank.
This year’s trend is adding related videos to your post. You have no time to make good videos, No Problem! Just search Youtube and you with come up with dozens of high-quality videos.
For example, watch this amazing one-page SEO guide:
There you have it. The top 10 effective on-page SEO techniques for 2020. Merry Christmas and have a good SEO year!